Running a dropshipping business means that you rely on suppliers to fulfill your orders. However, sometimes products go out of stock unexpectedly, which can disrupt your business. Here’s how you can handle the situation:
1. Check for Alternative Suppliers
If your current supplier runs out of stock, find alternative suppliers who offer the same or similar products.
- Solution: Use platforms like AliExpress, Oberlo, or SaleHoo to find backup suppliers. You can also contact multiple suppliers who stock the same product to avoid disruptions.
2. Update Product Availability on Your Store
It’s important to keep your customers informed and prevent orders for out-of-stock products.
- Solution: Mark the product as “Out of Stock” on your Shopify store. You can also set up a notification system to alert customers when the product is back in stock.
3. Offer Customers an Alternative Product
If a product is out of stock, you can recommend a similar product to your customers as an alternative.
- Solution: Suggest a similar item with better features or a similar price point. Offer a discount or special deal to encourage customers to consider the alternative.
4. Automate Back-in-Stock Notifications
To keep customers engaged, let them know when the product becomes available again.
- Solution: Use Shopify apps like Back In Stock to send automatic notifications to customers when the product is restocked, keeping them interested and reducing the chance of losing a sale.
5. Keep Communication Open with Customers
Good communication can help maintain trust and avoid frustrating your customers.
- Solution: Inform your customers as soon as you learn the product is out of stock. Offer an estimated restock date or help them find a similar product. Make sure they feel valued and supported.
6. Adjust Your Marketing Campaigns
Running marketing campaigns for out-of-stock products can waste resources and lead to customer frustration.
- Solution: Pause ads or campaigns promoting the out-of-stock item. Once restocked, you can relaunch marketing efforts with the product.
7. Plan Ahead for Stockouts
Minimize the chances of stockouts by keeping a close eye on your supplier’s stock levels and preparing for high-demand periods.
- Solution: Use stock monitoring tools and work closely with suppliers to ensure they keep you informed about inventory. Plan for seasonal demand by ordering extra stock in advance if applicable.
8. Consider Offering Pre-Orders
If a product is temporarily out of stock, you can allow customers to place pre-orders.
- Solution: Enable pre-order functionality on your Shopify store, clearly indicating that the product will be shipped at a later date. This keeps the sale alive while waiting for restock.
How Shop Zinga Can Help
Struggling with out-of-stock products? Shop Zinga can help you manage supplier relations and provide backup options to ensure your business runs smoothly.
