Yes, customers can track their orders through your Shopify store. Providing an easy and transparent order tracking experience enhances customer satisfaction and reduces customer service inquiries. Here’s how you can enable and manage order tracking for your customers:
1. Automated Tracking Notifications
When an order is shipped, Shopify automatically sends tracking details to the customer. These notifications typically include:
- Tracking Number: The unique ID that customers can use to track their package.
- Shipping Carrier: The company handling the shipment (e.g., FedEx, DHL, USPS).
- Link to Track: A clickable link that directs customers to the carrier’s website, where they can get real-time updates on their order’s status.
This automatic system helps keep customers informed throughout the shipping process and minimizes follow-up questions.
2. Using Order Tracking Apps
While Shopify provides basic order tracking functionality, you can enhance the customer experience by integrating specialized tracking apps. Apps like AfterShip, Tracktor, or Order Tracking & Notifications offer additional features such as:
- Branded Tracking Pages: Customers can track their orders on a personalized page branded with your store’s colors and logo.
- Multi-Carrier Support: These apps can support multiple shipping carriers, giving customers real-time updates regardless of the carrier used.
- Delivery Updates: Beyond tracking numbers, these apps provide proactive delivery notifications, such as “Out for Delivery” or “Delivered.”
Integrating such apps allows for a more streamlined and branded tracking experience, which helps build customer trust.
3. Customer Dashboard Tracking
If your store has a customer account feature, customers can log into their accounts and track their orders directly through your store’s dashboard. This can be a great way to provide ongoing access to order updates, without relying solely on email notifications.
- Order History: Customers can view the status of past orders and track ongoing shipments.
- Real-Time Updates: Updates will be displayed within the customer account, providing full visibility of the delivery process.
This option is especially useful for customers who prefer to have all order details available in one place, directly on your website.
4. Branded Email & SMS Notifications
Many third-party apps allow you to customize your notifications, including email and SMS alerts. You can set up automated SMS or email alerts to keep your customers informed about the status of their orders. Customizing these notifications with your branding and a friendly tone helps reinforce your store’s identity.
5. Shopify Shipping Confirmation Page
In addition to notifications, Shopify provides an order confirmation page where customers can click a “Track Your Order” button to view delivery updates. This is a convenient way to redirect customers to their tracking information without requiring them to search for emails.
Benefits of Order Tracking for Your Store:
- Improved Customer Experience: Transparency about shipping status builds trust and keeps customers informed.
- Reduced Customer Support: By offering tracking, customers can independently check their order status, reducing the need to reach out to your support team.
- Increased Customer Loyalty: Providing a smooth and informative shipping experience can increase repeat purchases and customer satisfaction.
How Shop Zinga Can Help
Shop Zinga can assist in setting up robust order tracking systems for your Shopify store, integrating advanced apps and ensuring that your customers have access to seamless tracking throughout their purchasing journey.
